MEDIAADDICT
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You've built a genuinely category-leading solar charging hub. Bentley, JLR, the NHS and Silverstone already run it. Now let's make every car park owner in Britain want one — and turn dwell time into demand.
3ti has a genuinely category-leading hub — solar-supplemented, deployed in under a day, no multi-year grid-connection wait. It's won the innovation awards. It's on Bentley's and the NHS's forecourts.
The product was switched on years ago. The marketing never was. That's not a criticism — it's the entire opportunity, and it's the one thing a media agency exists to fix.
Government has made the destination unavoidable — the only variable is who captures the demand first. Right now, nobody in solar-supplemented charging is even trying to.
The Workplace Charging Scheme pays up to 75% of cost (£500/socket) — but this is its final year. A hard deadline is a marketer's best friend.
The £170m Depot Charging Scheme's next window opens — Window 1 closed in June. A live, dated capture moment for fleet buyers.
100% first-year capital allowance on charging kit runs to March 2027 — roughly £25k off a £100k asset. Urgency, quantified.
The whole category sells EV charging as a sustainability expense someone else takes off your hands — and quietly keeps ownership of. There's a sharper, unclaimed story sitting in plain sight.
Solar-supplemented power means a structurally lower cost per kWh than a grid-tied rival. You can undercut on price, or bank the margin. That's pricing power no cost-centre pitch can match — and it's true whichever commercial model 3ti runs.
Rivals queue 18 months to a decade for a new grid connection. 3ti needs no new connection and installs in under a day. Reframed for a marketer: your car park starts earning this quarter, not this decade.
You already own the asset and the customer's already there for hours. We're not asking a business to build something new — just to meter something it currently gives away for free.
The interactive asset at the heart of the campaign. A prospect enters their site; it shows — instantly and honestly — what their tarmac could earn, with the grant and tax stack applied. Every input is a qualified lead and a data point 3ti owns. This is the object that turns a website into a pipeline.
This is an account-based motion, not a spray. We lead with the three segments where the "your tarmac earns" story lands hardest — each with its own proof point, its own deadline, and its own channels we buy cheaply.
Any agency can hand you a tagline. Here's the machine underneath it — the thing 3ti is actually hiring, built to prove ROAS from week one because you're a challenger brand and every pound has to work.
Paid search + LinkedIn ABM against high-intent buyers. Fast, measurable ROAS while brand builds.
ATL + mass digital — bought cheaply at scale — so 3ti finally looks the size of its client roster.
Every impression, click and calculator input feeds back. Spend moves to what converts, automatically.
Not reach. Not impressions. A pipeline metric an FD respects — the cost to put a real, survey-ready site in front of your sales team.
Our proprietary platform attributes every pound of spend to pipeline, and compounds the first-party data from the Tarmac Yield calculator into an audience 3ti owns forever. Most agencies buy media. We instrument it. That's the edge, and it's ours.
So here's the case for Media Addict, plainly — not a tagline, but the way we're built, and why it fits a challenger brand watching every pound.
We buy media directly and at cost, and price ourselves on the result — not on a percentage that quietly rewards us for spending more of your money. Independent, no network markup, incentives aligned to your ROAS.
A proprietary platform that attributes every pound to pipeline and compounds first-party data into an audience you own. Most agencies rent someone else's tools. We built ours — it's how we prove the number that matters.
Our edge is buying above-the-line and mass digital at scale for less — the reach a national infrastructure brand needs, at a cost a challenger can justify. Brand and performance, from one desk.
On the call we'll walk you through live client results — and the Mediatrack.ai dashboards behind them — including brands in comparable considered-purchase categories. Proof you can interrogate, not slideware.
Illustrative shape, not a final media plan — that's what the call is for. But this is the tempo: proof fast, brand next, compounding by day 90.
You shouldn't have to bet a big retainer on a new agency — so we don't ask you to. Start small, on a fixed scope, and let the numbers earn the next phase.
A fixed-fee first phase: we build the Tarmac Yield calculator and landing pages, launch paid capture + ABM against your priority operators, wire in Mediatrack.ai, and report against one number — cost per qualified site-survey booked. Clear scope. Clear exit. No long lock-in.
A 45-minute strategy call. We'll pressure-test the numbers on real 3ti sites, confirm the commercial model, and show you the first 30 days mapped. No deck theatre — just the plan.
Every pound tracked. Every site captured as data you own. That's Mediatrack.ai.