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You've built a genuinely category-leading solar charging hub. Caterpillar, JLR, Silverstone and Merseyside Police already run it. Now let's make every car park owner in Britain want one, and turn dwell time into demand.
3ti has a genuinely category-leading hub, solar-supplemented, deployed in under a day, no multi-year grid-connection wait. It's won the innovation awards. It's on Caterpillar, JLR and Network Rail sites.
The product was switched on years ago. The marketing never was. That's not a criticism, it's the entire opportunity, and it's the one thing a media agency exists to fix.
Government has made the destination unavoidable, the only variable is who captures the demand first. Right now, nobody in solar-supplemented charging is even trying to.
The Workplace Charging Scheme pays up to 75% of cost (£500/socket), but this is its final year. A hard deadline is a marketer's best friend.
The £170m Depot Charging Scheme's next window opens, Window 1 closed in June. A live, dated capture moment for fleet buyers.
100% first-year capital allowance on charging kit runs to March 2027, up to roughly £25k back on the £100k unit, subject to your tax position. Urgency, quantified.
The whole category sells EV charging as a sustainability expense someone else takes off your hands, and quietly keeps ownership of. There's a sharper, unclaimed story sitting in plain sight.
Solar-supplemented power means a structurally lower cost per kWh than a grid-tied rival. You can undercut on price, or bank the margin. That's pricing power no cost-centre pitch can match, and it's true whichever commercial model 3ti runs.
Rivals queue 18 months to a decade for a new grid connection. 3ti needs no new connection and installs in under a day. Reframed for a marketer: your car park starts earning this quarter, not this decade.
You already own the asset and the customer's already there for hours. We're not asking a business to build something new, just to meter something it currently gives away for free.
3ti isn't fighting to build the national charging network, that's bp pulse and GRIDSERVE, burning billions. 3ti sells a product to the people who own the car parks. In that lane the field is thin, and almost nobody markets. Here's the map.
The whole sector is consolidating, roughly 150 operators heading to five or six. 3ti stepped out of the capital race and repositioned to sell the picks and shovels. The one thing missing is the brand and the demand engine to match it. That's us. And, as you said yourself, the timing is right.
The interactive asset that turns attention into qualified leads. A prospect enters their site; it shows, instantly and honestly, what their tarmac could earn, with the grant and tax stack applied. Every input is a qualified lead and a data point 3ti owns.
This is an account-based motion, not a spray. We lead with the three segments where the "your tarmac earns" story lands hardest, each with its own proof point, its own deadline, and its own channels we buy cheaply.
At any one moment only about 5% of business owners are ready to buy (LinkedIn's 95‑5 rule). So the job isn't only to catch that 5%, it's to be the name the other 95% already trust when their moment comes. One move does both: a partnership with The Times.
A pay-on-results partnership across the whole News UK portfolio, high-impact print, DR print, sponsored content, digital, native and video, the premium, credible inventory that normally costs a fortune. You put £25,000 in upfront as pre-paid leads. The Times draws down against it as it delivers them across its full above-the-line premium inventory, and when it is spent and working, you renew and scale again. We agree the cost per lead, and exactly what qualifies as a lead, together up front.
£25,000 upfront · pre-paid, guaranteed cost-per-lead**The media owner delivers the leads within the agreed maximum media value cap. Cost per lead and lead definition to be agreed before launch.
These aren't passive readers. They control the budgets and sign the cheques, and 36% of them already rank sustainability a top-three priority, so 3ti's story lands on an open door, not a cold one. Source: Ipsos MORI Business Influencer study, News UK.
And this is not a cold introduction. Media Addict is already a live, paid News UK partner, running The Times and Sunday Times as active channels, with 70+ creatives already built for their titles. The relationship, the data and the trust are in place today, so Phase 1 moves fast.
Phase 1 is this partnership, plus the LinkedIn and paid-search layer that captures the demand it creates. One quarter, one number to judge us on, brand and leads together. For owner-operators specifically, Raconteur's category-exclusive reports, the Times Enterprise Network and the Bricks & Mortar property audience reach them exactly where they already read.
Running their LinkedIn and paid search is part of Phase 1, live alongside the partnership from day one. Because brand advertising doesn't just build warm feelings. It moves search, and share of search reliably leads share of market (Binet, IPA). So the moment The Times has people looking 3ti up, we are already there to turn that attention into booked calls. All of it in-house.
Capture every high-intent search The Times creates, "commercial EV charging", "revenue from car parks", "workplace charging grant", and build the content to own the "car park as a revenue asset" category outright. Savills already values it at £2,000 to £4,000 per charger a year, up to £5,000 in prime sites; we make 3ti the name attached to that number.
Named-account targeting of car-park operators, estate directors and FDs, document ads and "book a site assessment" conversation ads to the exact people the 95‑5 rule says aren't searching yet, but will be.
Everyone the brand work touches is captured and nurtured across a long buying cycle, segmented by stage, handed to sales on high-intent signals, never left to go cold.
Not reach. Not impressions. A pipeline metric an FD respects, the cost to put a real, survey-ready site in front of your sales team.
Our proprietary platform attributes every pound, including The Times partnership, to pipeline. We build the landing pages the campaign runs to, included, and Mediatrack auto-optimises them to the best-converting version so every source gets its strongest possible result. It also compounds the first-party data from the Tarmac Yield calculator into an audience 3ti owns forever. Most agencies buy media. We instrument it. That's the edge, and it's ours.
Every channel below reaches the same business-owner audience, no trade press, no wastage. We add them only once Phase 1 is proving out, ranked by cost-per-lead, not by what's easy to buy.
And this is only the media. Media Addict is your whole agency: we write the copy, design the site and run the full advertising suite. Other business titles like the Telegraph and City AM, programmatic, paid search, SEO and CTV, all tracked through Mediatrack so every pound is measured, not guessed. We just recommend you start with The Times, plus the paid search and SEO that hoover up the demand it creates.
Illustrative shape, not a final media plan, that's what the call is for. But this is the tempo: proof fast, brand next, compounding by day 90.
So here's the case for Media Addict, plainly, not a tagline, but the way we're built, and why it fits a challenger brand watching every pound.
We buy media directly and at cost, and price ourselves on the result, not on a percentage that quietly rewards us for spending more of your money. Independent, no network markup, incentives aligned to your ROAS.
A proprietary platform that attributes every pound to pipeline and compounds first-party data into an audience you own. Most agencies rent someone else's tools. We built ours, it's how we prove the number that matters.
Our edge is buying above-the-line and mass digital at scale for less, the reach a national infrastructure brand needs, at a cost a challenger can justify. Brand and performance, from one desk.
For My Claim Group, one of the UK's largest claims operations, we bought above-the-line: high-impact print and sponsored content with News UK, national DR television and national radio. Then we made every pound of it perform. Five months. 62,839 leads. 92%+ converted to signed clients. The clients signed and the brand built at the same time. That is the whole point: we buy above-the-line, and we make it pay on performance.
Client-reported figures from My Claim Group campaign reporting, Apr to Aug 2025 ("signed" = a lead converted to a signed client). Conversion reflects that specific high-intent vertical and is shown to evidence Media Addict's ability to buy above-the-line and make it perform, not a projection for 3ti.
Phase 1 wins the quarter. These are the cost-effective plays that compound over years, turning 3ti from a product into the authority on car-parks-as-assets.
The UK's first annual ranking of commercial car parks by their unrealised solar-and-charging revenue, built from public data (the VOA rating list, solar-yield models) and 3ti's own numbers. Any owner can look up their own site's score, and hand us a lead to do it. Regional and sector leaderboards give the press a story every year. The government's own evidence already values an 80-space car park at around £22k a year but stopped short of mandating it, so it is a voluntary commercial case. Which is exactly where a tool like this earns its keep.
One line that works on any owner: "where does your car park rank?"
We build our own tech, Mediatrack included, so if this is of interest we'd scope it as a one-off build. It's a longer-term play rather than Phase 1, but it's the kind of owned asset that makes 3ti the name every owner checks.
Turn the exclusive Segen distribution deal and the NHS Chargepoint cohort into referral lead sources, reaching owners through people they already trust, at near-zero media cost.
A quarterly "Tarmac Dividend" report that makes 3ti the neutral authority owners subscribe to, not a vendor they screen out. Every issue is a fresh PR peg and a fresh lead source.
Founder profile in the Times Enterprise Network off the Segen momentum, category-defining PR, and the right awards, the credibility layer money can't directly buy.
A guaranteed cost-per-lead Times partnership, plus the demand-capture layer that hoovers up everything it creates. Brand, credibility and leads from week one, on a number your board can approve, with no long lock-in.
The News UK / Times partnership goes live on a guaranteed cost-per-lead. We build the Tarmac Yield calculator and landing pages, run paid search + LinkedIn ABM to capture the demand it creates, and wire in Mediatrack.ai to attribute every pound. One number to judge us on: cost per qualified site-survey booked.
A 45-minute strategy call. We'll pressure-test the numbers on real 3ti sites, confirm the commercial model, and show you the first 30 days mapped. No deck theatre, just the plan.
Every pound tracked. Every site captured as data you own. That's Mediatrack.ai.