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You've built a genuinely category-leading solar charging hub. Bentley, JLR, the NHS and Silverstone already run it. Now let's make every car park owner in Britain want one — and turn dwell time into demand.
3ti has a genuinely category-leading hub — solar-supplemented, deployed in under a day, no multi-year grid-connection wait. It's won the innovation awards. It's on Bentley's and the NHS's forecourts.
The product was switched on years ago. The marketing never was. That's not a criticism — it's the entire opportunity, and it's the one thing a media agency exists to fix.
Government has made the destination unavoidable — the only variable is who captures the demand first. Right now, nobody in solar-supplemented charging is even trying to.
The Workplace Charging Scheme pays up to 75% of cost (£500/socket) — but this is its final year. A hard deadline is a marketer's best friend.
The £170m Depot Charging Scheme's next window opens — Window 1 closed in June. A live, dated capture moment for fleet buyers.
100% first-year capital allowance on charging kit runs to March 2027 — roughly £25k off a £100k asset. Urgency, quantified.
The whole category sells EV charging as a sustainability expense someone else takes off your hands — and quietly keeps ownership of. There's a sharper, unclaimed story sitting in plain sight.
Solar-supplemented power means a structurally lower cost per kWh than a grid-tied rival. You can undercut on price, or bank the margin. That's pricing power no cost-centre pitch can match — and it's true whichever commercial model 3ti runs.
Rivals queue 18 months to a decade for a new grid connection. 3ti needs no new connection and installs in under a day. Reframed for a marketer: your car park starts earning this quarter, not this decade.
You already own the asset and the customer's already there for hours. We're not asking a business to build something new — just to meter something it currently gives away for free.
The interactive asset at the heart of the campaign. A prospect enters their site; it shows — instantly and honestly — what their tarmac could earn, with the grant and tax stack applied. Every input is a qualified lead and a data point 3ti owns. This is the object that turns a website into a pipeline.
This is an account-based motion, not a spray. We lead with the three segments where the "your tarmac earns" story lands hardest — each with its own proof point, its own deadline, and its own channels we buy cheaply.
At any one moment only about 5% of business owners are ready to buy (LinkedIn's 95‑5 rule). So the job isn't only to catch that 5% — it's to be the name the other 95% already trust when their moment comes. One move does both: a partnership with The Times.
A pay-on-results partnership across the whole News UK portfolio — high-impact print, DR print, sponsored content, digital, native and video — the premium, credible inventory that normally costs a fortune, rolled into one guaranteed cost-per-lead. You only pay for the leads we deliver.
Partnership from £25,000 · guaranteed cost-per-leadThe "seen in The Times" halo builds the trust a business owner needs before signing off six figures — while the guaranteed cost-per-lead is the number your board actually approves. Brand and leads, from one deal. And for owner-operators specifically, Raconteur's category-exclusive reports, the Times Enterprise Network and the Bricks & Mortar property audience reach them exactly where they already read.
Brand advertising doesn't just build warm feelings — it moves search, and share of search reliably leads share of market (Binet, IPA). So the moment The Times has people looking 3ti up, we run the demand-capture layer that turns that attention into booked calls. All of it in-house.
Capture every high-intent search The Times creates — "commercial EV charging", "revenue from car parks", "workplace charging grant" — and build the content to own the "car park as a revenue asset" category outright. Savills already values it at £2,000–£5,000 per charger a year; we make 3ti the name attached to that number.
Named-account targeting of car-park operators, estate directors and FDs — document ads and "book a site assessment" conversation ads to the exact people the 95‑5 rule says aren't searching yet, but will be.
Everyone the brand work touches is captured and nurtured across a long buying cycle — segmented by stage, handed to sales on high-intent signals, never left to go cold.
Not reach. Not impressions. A pipeline metric an FD respects — the cost to put a real, survey-ready site in front of your sales team.
Our proprietary platform attributes every pound — including The Times partnership — to pipeline, and compounds the first-party data from the Tarmac Yield calculator into an audience 3ti owns forever. Most agencies buy media. We instrument it. That's the edge, and it's ours.
Every channel below reaches the same business-owner audience — no trade press, no wastage. We add them only once Phase 1 is proving out, ranked by cost-per-lead, not by what's easy to buy.
So here's the case for Media Addict, plainly — not a tagline, but the way we're built, and why it fits a challenger brand watching every pound.
We buy media directly and at cost, and price ourselves on the result — not on a percentage that quietly rewards us for spending more of your money. Independent, no network markup, incentives aligned to your ROAS.
A proprietary platform that attributes every pound to pipeline and compounds first-party data into an audience you own. Most agencies rent someone else's tools. We built ours — it's how we prove the number that matters.
Our edge is buying above-the-line and mass digital at scale for less — the reach a national infrastructure brand needs, at a cost a challenger can justify. Brand and performance, from one desk.
For one of the UK's largest claims operations, we ran five months across a News UK partnership, national DR television and national radio. Every pound of DR-priced media did two jobs — it signed the clients and built the brand at the same time. This is above-the-line generating leads and growing a brand, proven — with News UK as one of the four channels.
Client anonymised. Figures from campaign reporting, Apr–Aug 2025. Conversion reflects that specific vertical and is shown to evidence Media Addict's ATL lead-generation and brand-building capability — not a projection for 3ti.
Illustrative shape, not a final media plan — that's what the call is for. But this is the tempo: proof fast, brand next, compounding by day 90.
Phase 1 wins the quarter. These are the cost-effective plays that compound over years — turning 3ti from a product into the authority on car-parks-as-assets.
The UK's first annual ranking of commercial car parks by their unrealised solar-and-charging revenue — built from public planning & EPC data and 3ti's own yield model. Any owner can look up their own site's score (and hand us a lead to do it). Regional and sector leaderboards give the press a story every year. And it answers the government's live "solar on car parks" call for evidence with 3ti's own data, not someone else's.
One line that works on any owner: "where does your car park rank?"
Turn the exclusive Segen distribution deal and the NHS Chargepoint cohort into referral lead sources — reaching owners through people they already trust, at near-zero media cost.
A quarterly "Tarmac Dividend" report that makes 3ti the neutral authority owners subscribe to — not a vendor they screen out. Every issue is a fresh PR peg and a fresh lead source.
Founder profile in the Times Enterprise Network off the Segen momentum, category-defining PR, and the right awards — the credibility layer money can't directly buy.
A guaranteed cost-per-lead Times partnership, plus the demand-capture layer that hoovers up everything it creates. Brand, credibility and leads from week one — on a number your board can approve, with no long lock-in.
The News UK / Times partnership goes live on a guaranteed cost-per-lead. We build the Tarmac Yield calculator and landing pages, run paid search + LinkedIn ABM to capture the demand it creates, and wire in Mediatrack.ai to attribute every pound. One number to judge us on: cost per qualified site-survey booked.
A 45-minute strategy call. We'll pressure-test the numbers on real 3ti sites, confirm the commercial model, and show you the first 30 days mapped. No deck theatre — just the plan.
Every pound tracked. Every site captured as data you own. That's Mediatrack.ai.